The target audience for American Assassin may be males aged 15-24. The feature of guns, fighting usually appeal to male audiences due to the action feature. There is also a feature of a woman in a bikini which also targets a male audience through the use of a sexualised female character. However, female audiences may be drawn in by Dylan O'Brien as the lead role in this film due to his previous roles in The Maze Runner and TV show, Teen Wolf.
Rough Night (2017)
This film is typically targeted at Female audiences through the feature of a girls holiday. The references to sex, drugs and alcohol bring a comical aspect to the trailer which goes against conventions of a relaxed girls holiday and more like a "lads holiday", allowing a new found humour of women acting masculine. A sexualised representation of gender has been swapped form female to male in this trailer with the feature of a male stripper.
Star Wars: The Last Jedi (2017)
Star Wars has been appealing to younger audiences, meaning that star wars films can be suitable for family viewing. By starring the original cast members older audiences who enjoyed watching the original trilogy will be drawn into seeing the newest addition to the series.
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