How do trailers help fill cinemas?
Marketing a film by its genre can grab the interest of an audience who prefers this genre, yet a film which is new and unique within a genre will bring in a wider audience through the use of a USP (unique selling point). The USP is what makes a film different to others within the same genre which are being released at a similar time.
The USP may be:
- Innovative special effects
- an unusual mix of genres
- a popular star.
USP Examples
Jumanji: Welcome to the Jungle (2017)
This is a remake of a cult classic film, which should result in a large audience who will want to see how well the classic has been remade. The big name and recognizable cast, such as Dwayne Johnson, Karen Gillan, Jack Black and Kevin Hart.
Atomic Blonde (2017)
This upcoming release holds big names such as Charlize Theron and James McAvoy. However in addition to this, director David Leitch takes a new approach to the cliche spy action hero, simply with a change of stereotypical spy gender. This unique inclusion of a female spy will draw audiences in as it is not a commonly approached theme.
The Greatest Showman (2017)
The Greatest showman also features a big name cast, starring Hugh Jackman and Zac Efron, yet the film itself is directed by a newer, unknown director, Michael Gracey.
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