Where are film trailers shown?

Where are trailers shown?

Trailers are frequently shown in the cinema, on social media and as TV or radio adverts. Trailers featured at the cinema will draw people into planning what films they will see next while waiting to see a film. Social media is also a popular place for sharing trailers with other people, drawing in a wider audience.

Cinema

Trailers shown in the cinema usually correspond with the movie that is being shown. With a series of trailers being shown before a feature film allow an audience to begin to plan which movies they will see next while waiting for the move they are currently waiting to see. 

TV and Radio adverts

TV and radio adverts are shown less frequently than most other features of movie trailers. Mostly Family films are featured as TV and radio adverts due to its family friendly approach they are more suitable to be shown on TV. However, when watching TV, people very seldom concentrate on them or even watch them, meaning that most trailers shown on TV are missed by the targeted audience. 

Social Media

Trailers are shown on social media such as Facebook to allow for a wider audience of a film to be found by people sharing the trailers with their friends. 

DVD

some trailers for films are featured before the main title page of a DVD, however some people skip the trailers at the start of a DVD, possibly because they have purchased an old DVD and the trailers are for old movies that have already been released and the audience have already seen a number of times. 

Youtube

Youtube is a popular and easy site for viewing trailers, however, due to peoples abilities to create unofficial trailers which are against copyright but also allow people to create trailers for films which are only rumoured to come out, promoting a false hope for fans who hope for these films to be released. 

Recent trailers seen

Flatliners (2017)

I first saw the trailer for Flatliners on social media. I recognised the main actress, Ellen Page, from other films such as Juno and X-Men: Days of Future Past. The narrative idea of the film is another aspect which evoked my interest to the film, the consideration of what happens after death is a philosophical idea which has never really been approached within science fiction, yet is a life question frequently asked by people. 

Sing Street (2016)

I first saw the trailer for Sing Street at the cinema.  The "retro" style of the titles and the 80's approach to the film itself caught my attention as did the music featured within the trailer. The mentions of the music included within the film evoked more interest to me than the actors within the trailer, considering there were no actors of who I recognised. 

Does the place you see the trailer affect how you respond to it? 

When seeing a tailer on TV or as a radio advert, it is difficult to remember the features of the trailer unless a star really stands out within it. I pay more attention to trailers I see on social media or in the cinema, mostly because while watching on social media, I can watch the trailers that seem interesting to me that I think I would like. When seeing trailers at the cinema, it can be guaranteed that the trailers shown in the cinema can be linked to the film that I have chosen to see, which would then allow me to show interest in more films. 

What do you think are the advantages and disadvantages of the different platforms used to show film trailers?

Advantages of using different platforms allows a production to be targeted at a wider audience. It becomes easier for people to share their favourite trailers with their friends, drawing in more people to see the film. By showing trailers within cinemas, audiences get to see the trailers of films that will be most popular and similar to the film they are currently watching, however an audience may not see a trailer for film genres which they like due to either certificate ratings or the lack of similarity of their preferred genre to the film they are watching.