Many film posters have their own unique methods of drawing in an audience, through the use of additional selling points, company logos or using well known star or director names. Below I have found examples of these additional features and have analysed their purpose and effect of drawing in an audience.
The Internship (Levy, 2013)
The Internship stars Owen Wilson and Vince Vaughn, both known for their roles together in Zoolander (2001) and The Wedding Crashers (2005). The filmmakers chose to star this iconic comedy duo to draw in an audience as their previous appearances together brought in 285.2 million dollars for The Wedding Crashers, showing them as bankable stars to include within the film as yet another clueless pair. This star appeal, helps the film gain popularity within theaters, generating 93 million dollars worldwide gross.
The Maze Runner (Ball, 2014)
On the poster for The Maze Runner, the text under the title says "based on the best-selling novel". This additional selling point is used to target the fans of the original series of books and attract them into seeing the upcoming series of films, starting with The Maze Runner. However, as previously seen before with the poor success of the Percy Jackson adaptations (226 million dollars worldwide gross), audiences may be unsure to watch the newest book to film adaptation for reasons such as not including important aspects of the book. However with the addition of a well known cast, the filmmakers were able to get over that obstacle and made 348.3 million dollars worldwide.
American Assassin (Cuesta, 2017)
On this poster above Michael Keaton's name, the text says "Academy award nominee", by including this piece of information audience members will determine the success of the film by the success of the actor. Audience members care more for awards and what they stand for than they do the story of a film. With an academy award nomination, the film is given almost a stamp of approval and prestige for the audience to give a positive judgement of the film.
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