Film Posters

Film posters of all genre have forms and conventions which they follow within their layout. These conventions include:

• Typography

The particular style of font, used as a form of branding.

• Star names

These draw audiences to a film and are often linked to certain roles.

• Tag line

The films slogan which is memorable.

• Language and mode of address

the way in which a text speaks to its reader- often persuasive and direct or inclusive.

• Key image

The main image that often suggests the narrative of the film.

• Action codes

A narrative code that suggests what might happen in a film's story.

• Enigma codes

A narrative code which creates intrigue.

• Iconography

The visual codes often associated with a genre.

Every poster is composed differently and interprets conventions of film posters in their own way. Here are three examples of how different posters are conventional in their own ways.