Comparing current and future releases.
Sources: Pearl & Dean (http://business.pearlanddean.com/films_guide)
YouGov Profiles (https://yougov.co.uk/profileslite#/)
The Limehouse Golem ( 1st September 2017)
The Limehouse Golem is a period thriller staring Bill Nighy and Olivia Cooke. Due to its "period" approach the film may attract more females than males due to the typically romantic idea which comes with the genre which is already clear within the demographics of the film as females make up 56% of the audience. This goes against the typical target audience of a thriller which may be a method of the filmmaker to purposefully attract more females to the audience. For my trailer i will want to attract both males and females within my audience however i would be taking a modern approach to my trailer.
The audience for The Limehouse Golem mainly consists of people within the C1 social class. The C1 class is the lower middle class, combined with the AB (Upper middle and middle class) create the rest of the majority of the audience. Stereotypically the upper class would not have an interest in the themes of order within this film however the "period" feel to the film is what draws the upper classes into the audience.
What I find interesting about these demographics is that 25% of the audience is aged over 45, an age group which does not typically visit the cinema or take an interest in films as a whole. The rest of the audience is made up of 15-24 year olds which is becoming the normal majority age of a films audience. This informations shows me that my target audience is naturally the majority audience for most films so attracting my target audience to my film may be relatively easy.
Shutter Island (2010)
Shutter Island is a psychological thriller staring Leonardo DiCaprio. The demographics of the gender of Shutter island is almost directly opposite to those of The Limehouse Golem. The demographics for Shutter Island show that the majority of the audience are males aged 15-34. This opposition may show how filmmakers are trying to make thrillers attract more females to make the demographics more equal. However, due to The Limehouse Golem having not completed its opening weekend, the demographics may change over time. The social classes hold a similar majority within the audiences for the two films; A, B and C1. With people within the C1 band typically having jobs such as nurses or teachers this may have an influence as to their political positioning.
How will this research affect my ideas?
This research may affect my ideas in terms of attracting both males and females to my target audience. I will have to find a way for my trailer to appeal to women, possibly by having a female protagonist. The demographics for the films I looked at show me that if my female protagonist was of a similar age to my target audience, it may appeal to them more.
My Target Audience
To demonstrate more of the interests of my target audience I have created an audience profile.
In my audience profile I have included a selection of films, TV shows and activities which I feel my target audience would enjoy. This includes Black Swan, Cape Fear, The Belko Experiment, Dexter, Heroes and teen wolf. I selected my target audience because they enjoy a wide selection of genres including psychological thrillers but they are not tied down to the one genre, learning from my survey that my audience enjoy a wide range of genres of films.
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