Synergistic Marketing Research

Eddie the Eagle (Fletcher, 2016)

The colour scheme for Eddie the Eagle consists only of primary colours. The use of the red blue and yellow contrast each other enough to allow each aspect of the DVD cover to stand out to the audience but also do not draw all of the audiences attention to one part of the image, the audience get to see every part equally. On the DVD cover, the cast names and the tagline "inspired by a dream come true" is positioned on top of the clouds in the main image. This could be representative of how people see dreams and aspirations as "up in the clouds".


The poster uses the same image as that which appears on the DVD cover, including the same primary colour scheme. The poster however does not include the cast names or the same tagline as on the DVD cover. The poster itself is minimalist, consisting of one main image and minimal text of a simple font. By using the same image on the DVD cover, the audience are shown a comical and humourous insight to the characters personality.

 These two screenshots from the trailer emphasise the focus on primary colours throughout the film. The on screen text include puns related to the content of the movie. "always aim high" and "landing 2016" give humour and context to the film. The colour scheme which is presented through the DVD cover and the poster is also shown clearly within the trailer. The on screen text appears on a blue background showing the sky, emphasising the idea of dreams and tranquillity.

The cinematography within the trailer also shows the focus of primary colours which fill the choices in costuming. The colour scheme may also be seen as "quirky" which may also be how people the main character's behaviour and lines of dialogue.

Into the Wild (Penn, 2007)

The poster for this film is simplistic in its design, leaving a large amount of open space above and around the films title and the main character.  This open space may be representative of the freedom which is thematically presented throughout this film. The colour scheme on this poster consists of faded and dark colours, creating a peaceful atmosphere on the poster. Unconventionally, the cast names on this poster are all listed towards the right hand side of the poster instead of across the top, making the most of the sky in the background of the image.

On the DVD cover, the same image is used that is used on the poster. The title of the film is positioned towards the top right hand corner of the image, to keep the emphasis of the open space around the protagonist.This emphasis is also included within the main image on the reverse side of the DVD cover. the open framing of the images hints towards the sense of freedom which is presented throughout the film.

The open framing within the trailer is also used to the advantage of the onscreen text. The onscreen text says "take a journey" and is positioned just above a mountain landscape, a place known for appealing to adventurers. The trailer highlights similar washed out colours as featured on both the poster and the DVD cover. The open framing within the trailer is also used to bring attention to the wide and open landscapes which are made to appeal to the audience.